Sushila Srinivasan

Sushila SrinivasanSushila SrinivasanSushila Srinivasan
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Sushila Srinivasan

Sushila SrinivasanSushila SrinivasanSushila Srinivasan

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What is Human-centered design approach?

Human-centered Design or HCD

Human-centered Design

The intersection of the answer to all the three questions below:


  • What do people want/desire? 
  • Is that practically possible?
  • Are you willing and able to pay for it? 


My Process

Step 1: Define the goals.

Identify and understand the problem that we are trying to solve and its impact on the user experience. A significant amount of time is spent in this step.

  • Sets the direction for the project.
  • Conduct relevant research to define the problem to be addressed.
  • Empathize with the users to understand the user feelings, and if it is aligned with their thoughts, actions and words.
  • Gather and analyze the requirements.

Step 2: Brainstorm Ideas.

Once we reach a clear understanding of the problem and have defined the goals, it's time to get to the drawing board and chalk out various design options by creating mock-ups, storyboards, task flows, and user journeys. Focusing on the user-centered principle, come up with viable options.

Step 3: Design a solution.

After we agree on viable design options we proceed to create design prototypes. These prototypes(either low or high-fidelity based on the budget) will help us understand the expected behavior of product in the real world. We review, agree or disagree, redesign or approve the prototype.

Step 4: Develop and test.

Once the design prototype is finalized, proceed with the development and user testing.

Step 5: Implement and Iterate.

This is the most vital and exciting step in the process. We started with understanding user needs and end with fulfilling the same. Based on the finished product feedback we either we go back and iterate relevant steps as needed or launch the product live.

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